About This Project
Special Education (SPED) teacher recruitment and retention in Hawaiʻi has been an on-going challenge. “Every Student Deserves Someone Special” is a collaborative project, spearheaded by The University of Hawai‘i at Mānoa’s Department of Special Education and the Hawai‘i Department of Education. The goal of the project is to increase the number of students pursuing a SPED teaching degree or certificate through the University of Hawai‘i System, while helping to destigmatize special education and foster support for individuals with disabilities.
Interested in becoming a teacher? Meet with our Special Education Recruitment Specialist to learn more and get support: bit.ly/spedinfo
Research and interviews with past and present SPED teachers, as well as current SPED Teacher Candidates were conducted to develop a messaging strategy.
Branding and Messaging
The following statement serves as the basis for the branding and messaging strategy:
It Takes Someone Special
It’s not an easy job, but it may be the most rewarding job in the world. It’s a profession where heartfelt connections are made, small successes can change lives, and no two days are ever the same. As a Special Education Teacher, your patience, compassion and creativity turn everyday learning into powerful moments of joy, independence and self-confidence. Every child needs a champion — someone who believes in them, treats them as equal and helps them accomplish what others think is impossible. It’s a profession that takes a special someone.
To reach our target market, the following marketing materials will be created:
Radio commercials, social media videos, and various informational videos will feature SPED teachers, teacher-candidates, COE alumni, students, administrators, and parents.
Posts, teasers and pre-roll videos.
Landing page and informational videos.
Logo campaign items.
Call for talent!
Thank you to everyone who referred amazing special education teachers for this project. Applications are now closed.
If you know an amazing Hawaii Special Education Teacher who may be interested in being part of our SPEDucator Project, please encourage them to apply (October 2-18, 2020). You can show your support by offering to fill out their recommendation form as part of their application. Selected teachers and their referrers will win campaign items as a thank you! Please refer to our flyer for more info.
To learn more or ask questions, please contact firstname.lastname@example.org
Have an amazing story to share about a SPED teacher and/or student? Want to give a shout out to someone special? Follow us on social media and use the hashtag:
Kai Media & Marketing is a full-service advertising agency that was established in 2007. Our team members have worked with and for advertising and design firms here and abroad, large and small, established and “start up.” We were all born and raised in the islands and are proud graduates of Hawaii’s public school system and the University of Hawai‘i System. Over the past 10 years, we have worked on various University of Hawai‘i marketing and communication campaigns including: 15 to Finish, 55 by ’25, Be a Hero Be a Teacher, Find Your Own Path to Success, and College is Within Reach. We are honored to have been the agency selected to develop this campaign, “Every Student Deserves Someone Special.”